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Michael Green's 'How To' Forum
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How To Forum
You don't. But if you really want to sell them like hotcakes here is what I suggest.
Posted By: Josh Anderson In Response To: Re: How Would You market Rebounders? (Clotilde menendez)
Date: Monday, 16 February 2004, at 9:15 p.m.
Clotilde,
> Thank you Susan! i have been going around looking for people interested in
> fitness. And have found some, but people that are rebounding I have found
> none. It seems that only well-established dealers, authors and fitness
> experts and olympic-athlete-trainersYou need to focus on creating Joint Ventures with these people. Sounds like you are wasting a lot of time, money, and energy trying to market your product online by your self.
If I was you I would focus completely on creating JV deals and letting others sell your products for you. Maybe you could even drop ship.
Maybe you could even rebname the now extinct product you are trying to sell (from your own description) and revive an old idea in a new craze.
Your main challenge is the fact that you are marketing (from what it sounds like) a product with no demand and no competition.
Without competition you cannot ride on the popularity of other products offering yours as an alternative and with no demand you need to create the demand your self.
So in order to create the demand you need to JV with some trusted names have them demo and reccomend your products for some of the profit.
Second you need to go and spend time in newsgroups and forums researching the problems and challenges that people need a solution to and find the common needs that your "rebounder" device will help meet.
Third I would rename your device (if you can) and market it as the solution to those needs using your JV partners who are respected and well established to market it for you.
Josh Anderson
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