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Michael Green's 'How To' Forum
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How To Forum
Re: Thanks, Tom!
Posted By: Doug Champigny In Response To: Re: Thanks, Tom! (Tom Kulzer)
Date: Monday, 5 April 2004, at 4:02 p.m.
> Don't buy leads. Purchased leads are the #1 source of
> spam complaints. They haven't specifically opted into
> your offer and requested information from you and thus
> don't pass the CAN-SPAM criteria for opt-in leads.Interesting take, Tom... The advice we got was the
opposite - that if a person specifically asks to be sent
information on topic A, you cannot be considered spamming
if that's exactly what you send them.Your tight interpretation of CAN-SPAM suggests a very
conservative approach - which would also explain why
you have the highest rate of delivery. But with 30% loss
before the mailings even go out due to double opt-in, that
brings the true rate down by 30% to 65.1% Then subtracting
the portions of lists purchased from others, it would seem
to be less advised to use Aweber if a company is mounting
an legally-agressive marketing campaign, but perfect for those
with a lot more room in their income stream time horizon.That said, however, no other service gets the same praise you
do here and on other forums. It would seem you & Cory Rudhl are
the only only choices, once one is ALREADY well off and under no
pressure to maximize immediate results.All the best,
Doug Champigny.
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