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Michael Green's 'How To' Forum
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How To Forum
Re: Where purchased opt-in leads can be safe
Posted By: Trevor Clarke In Response To: Re: Where purchased opt-in leads can be safe (Tom Kulzer)
Date: Tuesday, 6 April 2004, at 1:01 a.m.
Thanks for your time Tom.
The fact that you present your case here and answer all the various questions raised, counts for a lot more than any marketing copy to sell the service. Advocates of the essentialness of skilled and slick marketing copy, overrate it in my view.
Just one comment needed on this point from you:
>Ouch, I wouldn't recommend that. AOL and several other ISP's
have very strict guidelines about removing undeliverables from
a list after the first permanent undeliverable message is received.
IE) user mailbox closed, non existent, etc. Remailing undeliverable
addresses on those ISP's can get you blacklisted.That was only done as a one off due to a period of exceptionally high undeliverables, some of that due to a temporary problem period with hotmail and msn. For the reasons you mentioned, AOL were excluded from the exercise and only a small number confirmed opt-in from this attempt.
When you purchase leads, there is another issue of the real number you are getting for your money, against the headline figure you believe you are paying for.The undeliverable rate far exceeds the 2% excess margin built in. Another point favOrable to you, and possibly favOUrable to me (!) with double opt-in.
On a 30% loss it works out to around $2 per lead. Now this is slightly veering off track here but related to the sales to leads ratio benefit of double opt-in but I am curious to know the range expected of sales value per lead and over what period.
To those who say that you don't need to pay for leads, I am aware of some useful free quality lead generation methods but time has a value that also needs to be measured against revenue returns and profit or loss. And sure, there will be variances depending on what you're offering but I bet that many who come to this forum have a figure worked out as a guideline. Is that one of the secrets never shared, or will anyone volunteer some figures?
Regards,
Trevor Clarke
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