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Michael Green's 'How To' Forum
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How To Forum
Re: Where purchased opt-in leads can be safe
Posted By: Tom Kulzer In Response To: Re: Where purchased opt-in leads can be safe (Trevor Clarke)
Date: Tuesday, 6 April 2004, at 6:52 p.m.
Trevor,
> The fact that you present your case here and answer all the various
> questions raised, counts for a lot more than any marketing copy to sell
> the service. Advocates of the essentialness of skilled and slick marketing
> copy, overrate it in my view.Education is a very important part of the process.
Having customers that turn around and do something
wrong that requires us to cancel their account
defeats the purpose of earning new customers to begin
with.> That was only done as a one off due to a period of exceptionally high
> undeliverables, some of that due to a temporary problem period with
> hotmail and msn. For the reasons you mentioned, AOL were excluded from the
> exercise and only a small number confirmed opt-in from this attempt.Your email service provider should be handling issues like
that due to delivery problems on their end. If we have an
ISP that blocks us we always go thru and reactive those leads
that were affected by those blocks once the issue is resolved.> On a 30% loss it works out to around $2 per lead. Now this is slightly
If you are purchasing leads that are opting in directly to your
offer you should only be paying for ones that verify.> veering off track here but related to the sales to leads ratio benefit of
> double opt-in but I am curious to know the range expected of sales value
> per lead and over what period.That's an impossible question as everyone's business costs and
profits are different.> To those who say that you don't need to pay for leads, I am aware of some
> useful free quality lead generation methods but time has a value that also
> needs to be measured against revenue returns and profit or loss. And sure,There are different methods for "paying for leads". I believe
you reference outright buying of specific opt-in subscribers.
Pay per click advertisements that drive traffic to opt-in
landing pages are another method of paying for leads without
all of the negative byproducts of buying leads.Sincerely,
Tom Kulzer
CEO & Founder
AWeber Communications
http://www.aweber.com
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