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Thanks Tom!
Posted By: Laura Childs In Response To: Re: I'm asking for help from fellow marketers... (Tom Eleam)
Date: Tuesday, 17 August 2004, at 4:43 a.m.
Tom:
Just a quick note to thank you. I took a few days and thought
about these things. I had to let them mull about in my brain.It must be one of the toughest parts of the marketing profession.
Working in such solitude, with no second set of eyes, no objective
opinions at the ready.Thanks goodness for this forum! I've learned a lot by reading
friendly posts by people with experience and the desire to share.Anyway, if there's ever anything I can do for you, don't hesitate
to ask.Laura
p.s. have you read anything that said testing confirms that
products sell better when the price is stated upfront?
I'm just wondering...I've seen both, hidden prices and right
upfront...> Laura,
> This is just my opinion.
> Over all your sales message looks good. But I
> think since this is a sales page, the links on the
> left side takes my eyes away from what you're
> offering. I think it would be best to remove the
> links and concentrate on the sales copy.> Your head line should be bigger. You want to catch
> your visitor's eye first before they click that
> back button. Your headline should stress your most
> important benefit followed by sub headline
> stressing your second most important benefit.> Remember you visitor's mind "What's in it for me?"
> It would be best to rework your headline leaving
> out "John Reese" I noticed your message also
> interrupted my pattern when you inserted
> "Oh Darn! Wait a minute...I need to ask you
> something here before we go on..." Now reading
> that line takes me away from what you're offering
> and I am thinking of something else instead of
> reading the rest of your sales copy...Does that
> make sense?> Your visitor didn't come to read about "John
> Reese", but a solution to his problem that is why
> he is reading your sales copy. You are offering a
> solution for him to get more traffic to his web
> site and keep his visitors coming back for more.> Your solution is a good one as RSS is becoming
> quite popular, and you should stress the benefits
> more on RSS and Blogs, and how they can benefit.> Remember Benefits and more benefits.
> You should ask your self this question "So What"
> after you write each paragraph, each line, and
> especially the headline. The headline is the most
> important part of your copy. Lose them there, and
> there gone.> Work on your Headline. Rewrite your headline and
> spend more time on your headline. The most
> successful copy writers focus on the Headline more
> than any thing else. You get the headline right
> and the rest will follow. Copy writing isn't easy.
> When you think you got it right, test it and start
> again with a new Headline. Some times a simple
> twist in your headline on the same sales message
> can boost your sales.> I also noted you didn't mention price. I had to
> look further to find it.> Hope this helps
> Tom
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