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Michael Green's 'How To' Forum
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How To Forum
Re: Need Marketing Help ASAP!
Posted By: Phillip In Response To: Re: Need Marketing Help ASAP! (Katheryn Labosky)
Date: Monday, 7 July 2003, at 2:09 a.m.
Hello Katheryn,
I agree with you ... Chris needs some more content.
He'll need to be careful about making 'medical claims' ... unless it's been documented .... FTC regs.
You need to click each of the 'links' in the left hand column to find out more info on each of the products ... and the price & how to place an order. This *may* disuade casual visitors.
The links seem to take you away to a different site ... have the same pages available on his 'main' site.He may want to consider this ... any type 'advertising' he does ... PPC, Opt-In emails, or whatever ... these should be used as 'lead generators'. Ads are rarely 'instant salesmen' ... most ads need to be seen a minimum of 5 times before a purchase is made.
Maybe Chris has a testimony on how the product(s)
has personally benefited him ... he'll have to have a disclaimer saying it's NOT a medical claim.Chris has potential here .... he needs a way to capture email addresses & name from his website ... something to make his site more 'sticky'. Something to benefit his visitors & potential 'leads'.
Phillip
> Hello Chris. I've been at your Web site
> today and have tried emailing you from
> there, but the mails keep bouncing back.> Your story touched my heart here, Chris, and
> because of that I just had to respond one
> way or another.> Your Web site, Seaweed Soaps, has only
> approximately 100 words of content on the
> Home page, and the content only consists of
> product descriptions. In my own opinion,
> Chris, with this little content, this site
> can't be marketed "as is". Sure,
> you can use PPC's, or other means to
> "boost" the traffic, but the site
> as it now stands does not engage a reader
> nor does it compel them to buy. You have
> really nothing on the Home page that speaks
> to the audience that you are seeking to
> reach, and marketing your site as it is now
> would increase visitors, but not sales.
> Again this is my opinion.> I did do what I consider a "pro
> bono" indepth evaluation for you,
> Chris. I will not post it here. I am not
> trying to sell you anything, nor am I trying
> to hurt you, but I do think you need to at
> least reconsider your whole approach to the
> matter of this site.> Since I can't email you, Chris, if you would
> like this, email me and give me an address
> at which I can forward this. I did this only
> because you touched me with this posting,
> not for any monetary gains.> I wish you all the luck in the world, Chris.
> Sincerely,
> Katherynryn
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