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How To Forum
Re: Has anyone seen THIS pitch?
Posted By: Dennis Lively In Response To: Re: Has anyone seen THIS pitch? (knotwork)
Date: Sunday, 19 June 2005, at 8:32 p.m.
Hello There All!
The site in question is mine.
I can appreciate some of your feelings about how I had to write this sales copy...I have some of the same feelings when that method is used gratuitously.
In this case, it's not.
The subject of my book is something that can have a huge effect on any website that is trying to sell anything.
The answer IS something very obvious that absolutely NO ONE is using.
Something that I spent 3 months investigating and developing a way to use
Now, what should I do with this solution to a very common problem that everyone has...not making enough money
If I give it away, how many people do you think will actually use it..."it's free, it can't be worth much!"
Or do I put a value on it that will make people take a hard look at it and put it into use?
I chose the latter because I truly want to see more people be able to make a living from Internet Marketing...and more people will actually use this technique if they paid a premium for it.
I couldn't very well explain everything in the copy and still charge something for it, now could I?
A lot of you have seen many examples of my writing, and I know that YOU know that I don't usually write this way...but in this particular instance, the product demanded it.
If the product is so worthless or "send me $97.00 and I'll tell you how to save $97.00", then my refund rate would have been through the roof...yes i do offer a full 30 day refund...when it is running below 5%.
AND, I would not be getting all kinds of emails thanking me for teaching them the method.
In general, I agree with those of you who are turned off by this writing technique...IF the product doesn't fulfill the promise...This one has proven that it does.
This "mystery" copywriting technique is not something that I would ever do a lot...for one thing, it's a LOT harder to write that way...and for another, you have to be sure the product is actually worth using this risky technique on.
I appreciate your thoughts on this...I hope you can appreciate the thought process that I put into it.
Sincerely,
Dennis Lively> Looks like the usual garbage crap ripoff where by not telling you what
> they are selling they hope to sell you something that you and anyone else
> with half a brain cell or more already knows. I got sick of this kind of
> crap years and years ago. It is one of the standard methods by which
> unregulated fields get turned into ripoff playgrounds thus forcing
> regulation, and for all I know the people who are doing this garbage and
> ruining the field that they are strewing with garbage might not even be
> innocent ignorant automations who are automatically naturally doing just
> the very thing that is going to help out those who aim to exploit the
> resulting apparent "need" for "regulation".> That is to say, for all I know it might be precisely the folk who plan to
> "become" the "regulators" that maybe deliberately
> smokescreen a field with all this kind of ripoffs and garbage and crap,
> because maybe their plan might be to form some kind of "association
> for full disclosure" or "national council for truth in
> advertising" or whatever and are creating a market for their
> projected future service/association by first generating the kind of
> "crime" that they propose to "protect people from".> In other words it might be as much a part of a protection racket as it
> would be if a bunch of people who planned to set up a police service first
> went out robbing people's houses in order to "demonstrate" the
> "need" for teir proposed "police service".> In virtually all cases of this sort, the information they are selling is
> so obvious that people WHO ARE IN THE FIELD will probably be saying
> "why didn't I think of ripping people off like that" instead of
> "why didn't I think of THAT" because the THAT (if it is
> something other than "rip people off!") is something they have
> known for what probably seems like their entire life, or at least their
> entire career in the field.> Another variant of this same ripoff is when they do "pretend" to
> "tell you what they are selling" but in reality they in effect -
> and maybe very effectively - lie about what they are selling by means of
> using new/different/nonstandard terminology for it. So anyone in the field
> would know already the techniques they reveal, but, they force even those
> people to buy the book by using new words for old techniques so that the
> suckers who stupidly buy the ripoff are basically just stolen from by
> carefulyl failing to describe the product or technique in a way that makes
> it clear that it is in fact the exact same technique that the potential
> reader is already familiar with.> Total outright garbage, if they cannot even explain clearly what exactly
> it is then do not buy it. Or, alternatively, I am sure we can generate
> billions of books that use different combinations of pixels to label the
> same thing but make it seem - thanks to the arrangements of pixels used as
> a label appearing visually different - to be different things.> How to AAAAAAAB.
> How to AAAAAAAC.
> How to AAAAAAAD.> etc, all the exact same book but with the word AAAAAAAA scratched out and
> AAAAAAwhatever written in in crayon.> What a ripoff. Do not waste time on it let alone money.
> -MarkM-
money.
> -MarkM-
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