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Michael Green's 'How To' Forum
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How To Forum
Re: Has anyone seen THIS pitch?
Posted By: knotwork In Response To: Re: Has anyone seen THIS pitch? (Dennis Lively)
Date: Wednesday, 22 June 2005, at 7:35 a.m.
> Hello There All!
> The site in question is mine.
> I can appreciate some of your feelings about how I had to write this sales
> copy...I have some of the same feelings when that method is used
> gratuitously.
> In this case, it's not.
> The subject of my book is something that can have a huge effect on any
> website that is trying to sell anything.
> The answer IS something very obvious that absolutely NO ONE is using.
> Something that I spent 3 months investigating and developing a way touse
> Now, what should I do with this solution to a very common problem that
> everyone has...not making enough money
> If I give it away, how many people do you think will actually use
> it..."it's free, it can't be worth much!"
> Or do I put a value on it that will make people take a hard look at it and
> put it into use?
> I chose the latter because I truly want to see more people be able to make
> a living from Internet Marketing...and more people will actually use this
> technique if they paid a premium for it.
> I couldn't very well explain everything in the copy and still charge
> something for it, now could I?
> A lot of you have seen many examples of my writing, and I know that YOU
> know that I don't usually write this way...but in this particular
> instance, the product demanded it.
> If the product is so worthless or "send me $97.00 and I'll tell you
> how to save $97.00", then my refund rate would have been through the
> roof...yes i do offer a full 30 day refund...when it is running below 5%.
> AND, I would not be getting all kinds of emails thanking me for teaching
> them the method.
> In general, I agree with those of you who are turned off by this writing
> technique...IF the product doesn't fulfill the promise...This one has
> proven that it does.
> This "mystery" copywriting technique is not something that I
> would ever do a lot...for one thing, it's a LOT harder to write that
> way...and for another, you have to be sure the product is actually worth
> using this risky technique on.
> I appreciate your thoughts on this...I hope you can appreciate the thought
> process that I put into it.
> Sincerely,
> Dennis LivelyYeah, its a tricky situation. It just pushed one of my buttons is all, the post/thread caught me at a bad moment. I needed a good rant/vent and the topic provided it.
If it really does work the one way to get it out there would be to give it to your own affiliates, but that of course isn't an option if you don't yet have an affiliate system of your own. If you were into downline-building types of programs you could give it to your downliners. Finally, a lot of people are just massively clueless where it comes to doing anything to any web-page so even if you did tell enough about the3 method for expert webmasters to grasp what you have in mind you'd still likely have a market in people who need the press this key press that key and here's how to use your FTP client to upload it or if you're using FrontPage then here's how to make FrontPage change a page for you and so on and so on, all the hand-holding that total newbies need.
I just think there is way too much of the "lets float a piece of crap" stuff out there whereby each and every group that is trying to keep up with the field is going to have to go out and buy every piece of crap merely to make certain that it is, as expected, crap.
If it is really so simple then probably as soon as someone whose desire to help others is genuine gets hold of it it will be out there free of charge anyway. Or folks will simply see it in use and emulate it. There is also of course the possibility that in fact everyone and their gameboy did already think of it and they have a darn good reason for not using it. Maybe though they merely did not think it would work as well as you claim that it does. (Maybe everyone not only thought of it but thought it would not work so did not actually bother trying it.) But if so then maybe just a friendly post in a forum of "peers" would've been a reasonable way to go. Like hey folks, guess what, it does work afterall. (Are you really here to help us or merely to leech off of us by preying upon us?) Of course that is part of what I see as one of the major problems of the marketing-to-marketers niche: the confusion between insiders and outsiders, between marketers and customers, or staff and customers. I always preferred the nice simple situation where you have webmasters and you have surfers and the two are diffferent and distinct and you help your fellow webmasters to fleece the surfers instead of fleecing your fellow webmasters.
-MarkM-
-MarkM-
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