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Michael Green's 'How To' Forum
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How To Forum
Re: Aweber bold deliverability claims.
Posted By: Simon Grabowski In Response To: Re: Getresponse bold deliverability claims. 99.45%? Seems bogus if they think AWeber's is bogus. (Tom Kulzer)
Date: Saturday, 8 April 2006, at 12:47 p.m.
> Interesting post to a nearly 2 year old thread Simon. I can't
> imagine why you might be trying to defame our credability.I have decided to reply to this thread, as I have
unfortunately overlooked it two years and as it
was recently brought to my attention by a friend,
I feel that I shouldn't leave your statements
unanswered.No one is trying to defame your credibility. In fact,
by posting impossible claims on your website you are
doing it yourself, and misleading most of your
customers who have no reliable way of verifying your
deliverability statements.Any professional email marketer knows that it is
simply impossible to achieve email deliverability
as high as 99.34% for many reasons, i.e.:
misspellings (always accounting for 2% or more),
recipients mailboxes being full or no longer
available, network connectivity issues, RBLs,
anti-spam filters and other issues.Corporate-grade email marketing companies like
Pivotal or Email Labs serving Fortune 500 companies
like Home Depot, AT&T and others are often seeing
20% of undeliverables with their mailings, as per
Return Path's recent study:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=41761&Nid=19542&p=93739How Aweber manages to beat the heck out of these
top players and maintains near perfect email
deliverability is beyond me.If you are being publically dishonest about your
email deliverability, you shouldn't be surprised
that you are going to generate unwanted attention.Instead of correcting your deliverability claims
you've decided that attack is the best line
of defense for you. You've accused me of a smear
campaign that I have nothing to do with. You've
accused me of running sites that we're not running.
You're complaining about a GetResponse advertisement
that had been inactive on Google for *months*, and
you're going as far as counting the months of how
long GetResponse has been up and running since its
inception (how's that comparable to posting bogus
deliverability claims on your main page, anyway?)Why are you being so obsessed with us, Tom?
You will recall that on Warrior's Forum you asked
me about methodology to verify your deliverability
claims. I had then responded that I would be certainly
willing to sponsor (either 100% or 50/50 if you would
prefer that) an Aweber deliverability test through
an independent deliverability research company, such
as Return Path, Habeas or others.My offer is still valid. Are you in?
If the research concludes that you are right and I am
wrong, I will make a genuine public apology and never
contest your deliverability stats again. If on the
other hand your claims turn out to be misrepresented as
I claim they are, I expect that you will remove them
from your website and not use them in your customer
support responses (live-chat, phone and email) or in
public forums.If you are confident about the strength of your
deliverability claims, you have nothing to lose.As another marketer said in another thread -- it is
time to put up or shut up.Regards,
Simon Grabowski
CEO
GetResponse, an Implix company
http://www.GetResponse.com
GetResponse email marketing and autoresponders with consistent and reliable email deliverability
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