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Michael Green's 'How To' Forum
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How To Forum
Re: Aweber bold deliverability claims.
Posted By: Roger Haeske In Response To: Re: Aweber bold deliverability claims. (Simon Grabowski)
Date: Wednesday, 12 April 2006, at 8:42 p.m.
First I want to thank everyone for all the great and informative posts on this thread. I have learned a lot.
> Any professional email marketer knows that it is
> simply impossible to achieve email deliverability
> as high as 99.34% for many reasons, i.e.:
> misspellings (always accounting for 2% or more),
> recipients mailboxes being full or no longer
> available, network connectivity issues, RBLs,
> anti-spam filters and other issues.If that is the case, then why were you recently advertising an email deliverability rate of something like 99.48% or so?
I think Aweber's claim is simply based on testing their email list with Delivery Monitor. DeliveryMonitor.com will not take into account misspellings, mailboxes being full, user specific anti-spam filters, etc. This test only measures a list of about 116 email addresses at about 12 ISP's or so. I have been using it to track deliverability with two different autoresponder services. One was on my shared server with Autoresponse Plus / ThirdSphereHosting.com and one was with UltimateResponse.com.
So I'm sure the over deliverability may not be as high as 99.34% but I do believe it indicates that they are getting most of their emails through compared to the competition.
I'll be testing Aweber out myself in the coming days. I'll post back with my own test results.
Roger
http://LightningSpeedFitness.com
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