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Michael Green's 'How To' Forum
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How To Forum
Re: It takes the same time/money to promote $100 or $10
Posted By: Charlie Page In Response To: It takes the same time/money to promote $100 or $10 (Semmy)
Date: Friday, 5 December 2003, at 4:40 p.m.
Semmy,
I disagree a bit with this statement.
> to find a customer to make a sale of $10 as
> $100 or even $1000Marketing products that cost $1000 is very different from marketing those that cost $100. Different look, different target, different approach. It's true that one can sell a thousand dollar product to a general list, but high dollar buyers are a different breed of cat.
Otherwise, your observation is right on. Go for the higher dollars.
Charlie Page
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